Fire & Rice Paella

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  • Overview


If you ever wanted to own your own business Fire & Rice is for you!  

It's fun, easy, and you don't have to know how to cook. We have systems and processes in place to teach anyone how to throw a Fire & Rice Party!



Fire & Rice is a fun alternative to your typical catered affair featuring delicious, freshly cooked paella. Offering a fun and interactive event by providing customers a complete dinner and a show experience, paella is prepared right in front of guests and they are invited to get involved, ask questions and interact with other guests. We truly bring the party to every event!


Our History


Founder Paul Schmidgall has been cooking professionally for almost 30 years and is formally educated in cooking, holds a BS in food marketing and an MBA in International Business. When asked by a friend to create a fun, interactive, food-based event for a company party, Paul put together a paella. It was such a hit that Fire and Rice has continued to grow every year since, entertaining at many events, selling paella at local farmers markets and now franchising!


Why Choose Us?


Fire & Rice has recognized an opportunity and capitalized on a niche in the catering market. It is an excellent franchise to own, as it can be run full-time or part-time, depending on your needs, and can be worked on  Fire & Rice 04the evenings and weekends, leaving your weekdays free.


Our Opportunity


- Training in culinary operations, marketing, and management
- Protected territories
- The knowledge and experience to help you succeed


Fire & Rice fills a need in the mobile foodservice industry


- Low cost franchise opportunity
- The business can be run as a part time or full time business
- Fire & Rice is the industry leader in our market
- Operate as a licensed catering company as well as capitalize on the growing food truck market


Simple Operations


Because our concept is creating an exceptional paella experience for our guests, the keys to our success are simplicity and keeping our fixed costs to a minimum.


Simplicity is one of the keys to our success. We have created systems that allow even the most novice cook to have the ability to create an award winning paella for their guests.


Keeping our fixed costs to a minimum, we prepare our paella in front of our guests and don’t have the expenses that other catering/restaurants need. We don’t require expensive commercial ovens, formal dining rooms, or expense retail outlets. This allows more money to go to your bottom line.




We are there for our franchisees every step of the way. Support will be provided to Fire & Rice franchisees through onsite support, phone support, and virtual support. We help you get running and ensure your success through ample reinforcement.


Territories and Fees


You can open a new business, or you can convert your current business to be under the Fire & Rice umbrella. You will be given an exclusive territory to develop. Fire & Rice is looking to expand into new areas soon!




We look for franchisees that are passionate about success and have the drive to pursue it. We search for business owners with exceptional character. A successful franchisee must have an outgoing personality and the ability to engage with potential customers. Some general management and/or business experience will be helpful as well. As the business grows, you will need to delegate duties and tasks to your staff. Also, a rudimentary knowledge of business and accounting is helpful, but not required.

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Call Us: (302) 635-0045
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